Consumer Driven Innovation
Martin Lindstrom
In this course, acclaimed brand and culture transformation specialist Martin Lindstrom illuminates how consumer driven innovation can exponentially affect a brand’s business outcomes. Throughout the course, Lindstrom educates you on small data, perception, rationality, and empathy, and shows us how seeing the world through the consumer’s eyes is the key to success.
TOTAL COURSE RUNTIME: 1 HOUR
Content:
- Getting Closer to the Consumer – 03:33
- Tapping Into The Irrational Nature of Human Beings – 06:24
- Understanding the Consumer’s Perspective – 04:03
- Using Small Data to Make Big Changes – 07:42
- Finding a Point of Differentiation – 05:24
- Opening Your Organization to Change – 04:12
- Determining Your Brand’s Purpose – 08:12
- Getting on the Consumer’s Level to Find Opportunities – 04:21
- Spotting Small Data in Consumer Imbalances – 07:33
- Removing Consumer Anxiety – 08:30
- Thinking Big with Small Data – 03:09
About Martin Lindstrom
As a successful author and branding coach, Martin Lindstrom has helped some of the world’s foremost brands and organizations create lasting, meaningful impact for their consumers through his focus on consumer psychology, marketing, and neuroscientific research. Born in Denmark, Lindstrom’s career began at age 11 when he was offered a job by Lego’s R&D department after a scandalous and lawyered attempt to build a mini-Lego theme park in his own backyard.
Martin is best known for his wholly unconventional approach of using “small data”—or, the subconscious element of human psychology—to facilitate big impacts. Today, Martin is the founder and chairman of Lindstrom Group, a leading brand and culture transformation group that operates in over 30 countries. His charisma and magnetism have given him international rockstar status amongst those who’ve worked with him, and his effervescent persona enlightens everyone he interacts with.
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