Craig A. Brown

Craig A. Brown

PLM Elder & Advisor, PLM Leader, Retired (February 2019), Global Engineering Systems Development & PLM, General Motors


Craig Brown has 40 years of experience in systems engineering, both in the automotive and aerospace industries. Since 1995 Craig has been dedicated to improving General Motors Powertrain’s product development process through the application of CAE/CASE/CAD tools for product development, initially with Embedded Electronic Controls and then in 2004 all Powertrain products. As the Engineering Math Processes Application Engineering Group Manager, he focused on moving more development and validation of GM’s products to the virtual world. Members of this team have been awarded patents, engineering awards, records of invention, and defensive publications. He received the Boss Kettering Award in 2003, using OnStar to monitor and report Vehicle Diagnostics.

The acquisition of knowledge applied across product portfolios and generations of new products is key to the next wave of Product Lifecycle Management. Effective change in any company only happens when technology, people, and processes are developed in harmony. Craig’s teams are looking for Process Integration opportunities to further expand the use of virtual engineering, especially as it applies to mechatronic systems – a key aspect of vehicle electrification. Craig was appointed the GM PLM Leader in September 2012 responsible for GM’s Enterprise-wide PLM Strategy and Planning. He became PLM World’s Community Director in 2015.

In early 2019, Craig retired from over 30 years of work at GM, including the last 10 years in PLM leadership roles. In his retirement, Craig looks forward to helping others apply their knowledge and wares within the digital enterprises of the future.

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