Susanne Lauda

Design anywhere and build anywhere in the world, and still make sure that the outcome is the same? That is a challenge that AGCO Corporation is tackling byapplying the CM2 principles through their entire change processes. But the processes are only useful if there is buy-in from all global sites and functions. No matter if it is the US, Germany, France, China, Brazil, Finland, the staff has to be trained to understand the value of CM2. In addition they have to learn how to apply it with a global focus, while still acting in the best interest of their own site and function. This creates a complexity that can make a head spin. Therefore a solid transformation strategy is essential.

Susanne joined AGCO Corporation 5 years ago. AGCO is a Fortune 500 company headquartered in Duluth, GA that manufactures agricultural equipment at various locations around the globe, and has roughly 20,000 employees. In her role as global project lead for manufacturing automation she represents the business in regards to the Enterprise PLM strategy. Among other issues she identified the need for a harmonized global change process to support the company’s new platform strategy, and to specify the PLM tool requirements. Susanne also drives the global strategy for Manufacturing 4.0 (Smart Factory), and manages a team that investigates the potential applications for new production tools, such as Additive Manufacturing. Susanne holds a degree in production engineering from her native Germany and received her CM2-P certification in October, 2013. Prior to working for AGCO she has worked at MTU (Diesel engines), Zeppelin New Technologies (aerospace components), Rheinmetal (defense), Siempelkamp (foundry, forging presses) and INP (manufacturing consultant).

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